When you purchase from Ethic you truly support the artist. All of our products are made by American, Chicago local artists. We do not order from Alibaba or any like business to repurpose products. I created Ethic with a group of friends who were making the minimum and being exploited for the maximum. I just want to be a positive example that a business can be fair, ethical and successful. The way we do this is by allowing artist to own all their own IPs meaning if they want to leave and start their own brand they can take their art as they own it. We also pay profit shares based on sales performance. We give the artists that work for us and with us free reign and control of their ideas and projects. We’re not bound by “branding” or artistic restriction. Can any other brand in your closet say that?